I don’t listen to the radio all that often anymore. That’s not a commentary on the quality of music these days; I just have an iPod full of music, and I like podcasts, so I spend most of my car time listening to those.
Most of my radio exposure is while riding or driving to lunch. Those trips can last anywhere from five to 20 minutes, depending on traffic, which isn’t a lot of time. Commercials can really sap all the music time, too, because when radio stations go to commercial…well, okay, that was my entire point. Two things:
1) Radio commercials are so…so…so long.
2) Every station seems to air commercials at the exact same time.
I think the latter begets the former. If all your competitors were airing ads, there would be no reason why you couldn’t run six minutes of ads yourself, you know? There’s nowhere for anyone to go.
Yesterday I made a quick jaunt out for a sandwich for lunch. Hop in the car, go into the store, leave, bring it back to the office. All told, it was about 25 minutes.
I heard two songs.
I’m sure it’s not accidental; I’m sure there’s a tacit agreement that at eight and 38 minutes past the hour or whatever, everyone will run commercials for cars, concerts, restaurants, and that MONSTER TRUCK SHOW THIS SUNDAY SUNDAY SUNDAY!!! Maybe it’s not even a tacit agreement; maybe there are rules and actual written guidelines and everything.
I don’t know. What I do know is that almost every day I spend a large portion of my lunch commute pushing buttons, searching futilely for something other than commercials, and I don’t like it. Get off my lawn, advertisers.